BBC News, Oslo
Sweden is due to launch an advertising campaign to try to convince the EU that Scandinavia's restrictive alcohol policies produce health benefits.
Sweden's state-controlled alcohol retail system is at odds with EU free trade rules.
Sales are restricted by its alcohol retail monopoly - a system of shops with shorter opening hours and higher prices than in most other EU countries.
As a result, alcohol consumption in Sweden is relatively low.
Anyone buying alcohol in Sweden must be prepared to plan ahead and spend a lot of money.